Hi my loves,
So if you follow me on Instagram, you would have probably already seen this print by now, I just realized though, that I have yet to write a proper blog post about it! (monkey emoji with hands on face) #WhereAreEmojisWhenWeNeedThem
Okay, but for real though, this was one of the most fun collabs I've done because it was all about the art, and just the art. I got commissioned by Yislamoo to hand letter the beautiful Arabic word "Mashallah" (God has willed it).
And let me just tell you, I can never turn down any opportunity to be creative and artsy, but to have my work displayed and sold as well? SIGN.ME.UP
I wasn't expecting all the positive feedback the piece got, I mean I knew I liked it, I just didn't know people would respond to it so well which made my heart swell <3 (p.s. I didn't mean to rhyme)
So with out further to do here is the masterpiece. Ta Da!
Oh yeah, one more thing, I also did a mini interview which is on the Yislamoo blog, click here to check it out.
You can shop the Artwork here.
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So loves, its been a while, I really need to get back into the groove of things. So you may or may not know that I recently got the chance to collaborate with Time Center and Calvin Klein to bring you guys my top picks from the new CK watch collection available at Time Center Jo.
The campaign was made with Mother's Day in mind, that was kind of the purpose. You could say it was like a mini Mother's Day gift guide and it launched on my Instagram about a week ago (I'm hoping you guys like the content ;) )
I honestly had so much fun creating the content, and having the creative freedom as to how I shoot everything and style/edit the shots was liberating. I off course couldn't but throw a little bit of hand lettering in there, my hands wouldn't allow otherwise. All in all shooting, playing with textures, layers and hand lettering made my heart so happy. These are the exact kind of projects I love to be working on.
The campaign was made with Mother's Day in mind, that was kind of the purpose. You could say it was like a mini Mother's Day gift guide and it launched on my Instagram about a week ago (I'm hoping you guys like the content ;) )
I honestly had so much fun creating the content, and having the creative freedom as to how I shoot everything and style/edit the shots was liberating. I off course couldn't but throw a little bit of hand lettering in there, my hands wouldn't allow otherwise. All in all shooting, playing with textures, layers and hand lettering made my heart so happy. These are the exact kind of projects I love to be working on.
I hope you loves are all having a great day so far
xoxo, Aya
Hello my loves! So I wanted to do something a bit different for this post and share my undying love for hand lettering with all of you. For those of you who don't know, I'm actually a "Design & Visual Communication" student, which comprises media production (i.e. film making, animation, etc.) and graphic design. I just happened to choose the latter.
Ever since I started studying design in general, I always found myself drawn to fonts and letter forms and that obviously meant that Calligraphy and Typography were two of my favorite courses to date. I was just mesmerized by the way words came to life through the way I moved my pen on paper. It was magic!
That was when I decided to take my lettering obsession one step further by opting to basically teach myself modern brush lettering. It was a whole new world to me where rules did not apply. All the fixed guidelines that you would otherwise conform to in traditional calligraphy, didn’t apply, or they might have to a much smaller extent though. I had a lot more freedom when it came to forms, which was simultaneously liberating and scary.
I started my lettering journey about a year ago, and I took the
liberty of documenting most of my work in order to be able to look back at it
and see how far I’ve come, or if I’ve made any progress at all. And may I just
tell you how satisfying it is to look back at them right now. The progress is
just insane! This goes to show that you can literally acquire any skill and
achieve anything you set your mind to.
“I still have a long way to go, but I’m already so far from where
I used to be, and I’m proud of that.” ~Unknown
This is one of my favourite quotes, and it applies to any goal or
journey in life. Let no fear of failure stop you and just go for it (whatever “it”
may be)
Have a beautiful rest of you day my loves! xx
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