EXCITING NEWS!
so I'm finally, after months of conceptualising and prototyping, able to share with you my first mini collection. Creating this line has been an exhausting one man show, but the results sure are rewarding. Being the perfectionist that I'am came at a price because I ended up designing, sketching, sewing, producing (yes I can sew!), photoshooting and creating my final lookbook all by myself, which sure as hell wasn't an easy task, I definitely had my work cut out for me.
I created a sustainable fashion line that conceptually evolved from the meaning of the word "modesty" meaning simplicity, unpretentiousness and humility. The sustainability of the design comes from least possible material consumption, where the smart design is convertible.
So my consumer gets to buy one piece, and wear it in a multitude of ways, that are only limited by your creativity!
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Good morning, afternoon, evening, whatever time of the day it is where you are beautiful person.
So for this blogpost I wanted to share with you one of the things I love doing most, Photography. Whether its fashion, food or still life, creating interesting compositions and playing round with shade, shadow and lighting is just refreshing to me, I could do it all day.
For those of you who don't know, I've been working as a Fashion / Product photographer for a German fashion brand in Berlin for the past six months and it was one of the most fun, enriching and unforgettable experiences I've ever had.
Fast-forward to today, I've been in Amman for the past five months now finishing up my bachelors and working on my graduation project (which is very exciting and I'll be sharing pretty soon I hope).
So I ended up compiling the majority of my photography work throughout the years into one editorial style/coffee table book that can also serve as my photography portfolio, and that is what I wanted to share with you guys today.
I hope you loves enjoy it, and it gives you a bit more insight about me and what I love to do.
with love xoxo
So for this blogpost I wanted to share with you one of the things I love doing most, Photography. Whether its fashion, food or still life, creating interesting compositions and playing round with shade, shadow and lighting is just refreshing to me, I could do it all day.
For those of you who don't know, I've been working as a Fashion / Product photographer for a German fashion brand in Berlin for the past six months and it was one of the most fun, enriching and unforgettable experiences I've ever had.
Fast-forward to today, I've been in Amman for the past five months now finishing up my bachelors and working on my graduation project (which is very exciting and I'll be sharing pretty soon I hope).
So I ended up compiling the majority of my photography work throughout the years into one editorial style/coffee table book that can also serve as my photography portfolio, and that is what I wanted to share with you guys today.
I hope you loves enjoy it, and it gives you a bit more insight about me and what I love to do.
with love xoxo
So loves, its been a while, I really need to get back into the groove of things. So you may or may not know that I recently got the chance to collaborate with Time Center and Calvin Klein to bring you guys my top picks from the new CK watch collection available at Time Center Jo.
The campaign was made with Mother's Day in mind, that was kind of the purpose. You could say it was like a mini Mother's Day gift guide and it launched on my Instagram about a week ago (I'm hoping you guys like the content ;) )
I honestly had so much fun creating the content, and having the creative freedom as to how I shoot everything and style/edit the shots was liberating. I off course couldn't but throw a little bit of hand lettering in there, my hands wouldn't allow otherwise. All in all shooting, playing with textures, layers and hand lettering made my heart so happy. These are the exact kind of projects I love to be working on.
The campaign was made with Mother's Day in mind, that was kind of the purpose. You could say it was like a mini Mother's Day gift guide and it launched on my Instagram about a week ago (I'm hoping you guys like the content ;) )
I honestly had so much fun creating the content, and having the creative freedom as to how I shoot everything and style/edit the shots was liberating. I off course couldn't but throw a little bit of hand lettering in there, my hands wouldn't allow otherwise. All in all shooting, playing with textures, layers and hand lettering made my heart so happy. These are the exact kind of projects I love to be working on.
I hope you loves are all having a great day so far
xoxo, Aya
Hello beautiful people!
Today I feel like speaking my mind, I don't know, just talking to you guys I guess. Things have been a bit hectic and overwhelming lately, with uni starting and all. Not that I'm complaining or anything, it's actually the good kind of busy, the one where I get to do all the things I love ALL at the SAME TIME! Which as you can probably imagine feels a bit too much at times. Nonetheless, for that split second where I de-blur my vision and get my mind off of everything, I'm nothing short of ultimately grateful.
Enough blabber for today, and lets get to the look. I, by nature, am a sucker for sports wear and the best day of my life was when Sports Luxe / Athleisure became a thing!
For this look I decided to mix things up and combine athletic pieces like my cropped hoodie and my Adidas windbreaker with pieces that are more put together, if you consider raw edge denim culottes and leather block heels put together. You could easily pair it with a pair of white Stan Smiths for a more casual look. Scroll to the end for outfit details! xx
SHOP THE LOOK
Jacket - Adidas
Cropped Hoodie - Bershka
Culottes - Zara
Shoes - Zara
Hello my loves! So I wanted to do something a bit different for this post and share my undying love for hand lettering with all of you. For those of you who don't know, I'm actually a "Design & Visual Communication" student, which comprises media production (i.e. film making, animation, etc.) and graphic design. I just happened to choose the latter.
Ever since I started studying design in general, I always found myself drawn to fonts and letter forms and that obviously meant that Calligraphy and Typography were two of my favorite courses to date. I was just mesmerized by the way words came to life through the way I moved my pen on paper. It was magic!
That was when I decided to take my lettering obsession one step further by opting to basically teach myself modern brush lettering. It was a whole new world to me where rules did not apply. All the fixed guidelines that you would otherwise conform to in traditional calligraphy, didn’t apply, or they might have to a much smaller extent though. I had a lot more freedom when it came to forms, which was simultaneously liberating and scary.
I started my lettering journey about a year ago, and I took the
liberty of documenting most of my work in order to be able to look back at it
and see how far I’ve come, or if I’ve made any progress at all. And may I just
tell you how satisfying it is to look back at them right now. The progress is
just insane! This goes to show that you can literally acquire any skill and
achieve anything you set your mind to.
“I still have a long way to go, but I’m already so far from where
I used to be, and I’m proud of that.” ~Unknown
This is one of my favourite quotes, and it applies to any goal or
journey in life. Let no fear of failure stop you and just go for it (whatever “it”
may be)
Have a beautiful rest of you day my loves! xx
For this look I chose to style my relaxed high waisted culottes with a chunky knit gray sweater and some black leather mules. To add a bit more interest to the look (and because winter time is all about layering) I layered a basic white button up underneath and tucked both the sweater and the shirt in to give my body some shape.
SHOP THE LOOK
Sweater - HM
Culottes - Zara (similar linked below)
White Button up - Mango (similar linked below)
Mules - Jeffrey Campbell (similar linked below)
hello beautiful people! Today was one of those good, discover new places, kind of day for me. It was my first time visiting a park during winter time, because who does that? am I right?!
needless to say, it was absolutely magical and the fog kind of played a part in how ethereal it looked.
couldn't go there and not have an outfit shoot though (between us both, that was kind of the reason I went there in the first place)
For today's look I played with metallics a bit, though not the overwhelming type, I found this pleated HM skirt to be pretty subdued and still up with the trend.
To make it a bit more day appropriate, I paired it with a slouchy pink jumper and a cosy grey pea coat.
aaand off course, just like any outfit I've been wearing recently, I added some fishnets to the mix, couldn't help it! (monkey with hands on eyes emoji)
SHOP THE LOOK
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