Wednesday 31 January 2018

Aya Barqawi SS18

EXCITING NEWS!


so I'm finally, after months of conceptualising and prototyping, able to share with you my first mini collection. Creating this line has been an exhausting one man show, but the results sure are rewarding. Being the perfectionist that I'am came at a price because I ended up designing, sketching, sewing, producing (yes I can sew!), photoshooting and creating my final lookbook all by myself, which sure as hell wasn't an easy task, I definitely had my work cut out for me.

I created a sustainable fashion line that conceptually evolved from the meaning of the word "modesty" meaning simplicity, unpretentiousness and humility. The sustainability of the design comes from least possible material consumption, where the smart design is convertible.

So my consumer gets to buy one piece, and wear it in a multitude of ways, that are only limited by your creativity!






































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Kayali Jewelry: December 2017 Campaign




Hi Loves,

Here's my latest shoot for Kayali Jewelry's December social media campaign.
Art Direction, Photography and Styling all done by yours truly

















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